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Dary Collazo

Social Media Addict Oversharing

Category

Marketing

Future Implications

The future of social media is... CHANGING Something that we can all agree is that social media is here to stay. I mean, its been 10 YEARS! In our western culture, we can say for sure that there are a... Continue Reading →

Viral Marketing Initiatives

Top 5 characteristics of a viral campaign: What is viral content? When content spreads quickly from person to person, just like a virus, it’s considered viral content. For marketers, it is a cost-effective way to get social interactions and brand... Continue Reading →

Winning Social Media differentiation

With all the chatter on social media, sometimes its hard for brands to stand out from the rest.

Coca-Cola Winning the Personalization Game?

Coca-Cola Marketing Case Study Hello everyone! I wrote this on my class discussion board but since I love the brand so much, I decided to share it here! Also, I'm in midterms right now so send good vibes! Every time... Continue Reading →

Social Media for Non-Profits

I have mentioned before that I work communications for a non-profit organization. In my role, one of the most important tasks is to manage our social profiles. My favorite part! In my time here I have come across many non-profit... Continue Reading →

How to support your friend’s small business online

As a sort of small business owner myself, one of the most infuriating things, is when a friend asks you for free stuff or "friend discount". It rude and it doesn’t really help anyone.

How I accidentally became a Social Media Manager

I accidentally created a business page just to be part of a meme.

The Facebook scandal

Recently, Facebook has been under the microscope due to the Cambridge Analytica breach and its involvement with the presidential election. This is an ongoing PR disaster that has caused Facebook's stock to drop as much as 2.3%. According to CNN reports ... Continue Reading →

The rise and fall of Orkut

Do you even know what Orkut was? It was a social networking site launched in 2004. Orkut was owned and operated by Google and was extremely popular in Brazil. (Home of my boy Neymar Jr., GO BRAZIL #FIFA2018) It reached... Continue Reading →

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